Thank you for choosing to shop with Wag Your Tail Ltd (‘company’, ‘we’, ‘our’)

We take your privacy very seriously and are committed to protecting your personal information.

This privacy policy contains important information about who we are and how and why we collect, use, and share your information.

This privacy notice applies to all the information collected through our website as well as any related services, sales, marketing, or events.

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When we refer to ‘site’ this will mean the site www.wagyourtail.co.uk

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If you have any questions or concerns with regards to your personal information and/or anything within this privacy policy, please contact us wagyourtaildogtreats@gmail.com

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What information do we collect?

When you visit our website, it will automatically collect information from your device, this may include information from your browser and device characteristics, IP address, browser language, date, time, and some of the cookies that may uniquely identify your browser.

This information is primarily needed to maintain the security and operation of our website and for internal analytics and reporting purposes.

 

We will collect device information by;

‘cookies’ – are small randomly encoded data files that help your browser navigate through the website, they will often have an anonymous unique identifier.

‘log and usage data’ – is automatically collected when you access and use our website and collects data which may include your IP address, device information, browser type and settings and information about your activity within our website including the date and time, searches and pages viewed.

The website also has ‘tags’ and ‘pixels’ which are electronic files used to record the information in how you use our site.

 

We will use the device information to help us protect the site from any risk and/or fraud, in particular your IP address, and more so for the improvement and optimization of our site (especially with viewing how customers browse & interact with our site)

 

Our site will also collect information from you when you purchase or proceed to purchase on our site, which will include your name, billing address, delivery address, email, phone number and payment information, this is known as ‘order information’.

 

Throughout the privacy policy we refer to all information which could be device or order information.

 

Wag Your Tail Ltd does not store any debit/credit card information .

 

How do we use your information?

We will use your order information to process any orders that  placed throughout the site, including payment information and billing information.

We need this information for legitimate business interests, for our internal record keeping and to enable us to provide you with a better service and to improve our site.

This information will be used for our payment provider Stripe, https://stripe.com/gb/privacy

 

We may use your information to post a testimonial on our website which may include your name and location.

 

We may occasionally send promotional emails with offers or services which we think you may be interested in, using the email address that you will have provided when you register as a user on our website.

 

We may occasionally, use your contact information for market research using your contact details such as email and phone number.

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Sharing your information

We may share your information with third parties in use with the above statements.

 

We use Google Analytics to help us understand how our customers use the Site, you can find out more how Google uses your Personal Information ttps://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

We may also be lawfully required to share your personal information in order to comply with applicable laws and regulations, such as, a search warrant or any other lawful request for information and/or to protect our rights.

 

We may use your information for social media sharing and advertising, these would be marketing communications and/or targeted advertising relating to our website and in aspects which we feel may be of interest to you.

This will be using Facebook and Instagram.

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If you would like more information of targeted marketing please view http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If we use Facebook advertising, we will use the visitor pixels from Facebook Inc.

This will allow user behaviour to be tracked once redirected onto our website by clicking on a Facebook ad. This will allow us to determine the effectiveness of such ad. Any data collected this way will remain anonymous; we will not see any personal data of individual users.

However, this data is stored and processed by Facebook and as such Facebook may link this information to your Facebook account and use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of this service is Art.6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads. 

You can opt out of targeted advertising by using the links below:

– Facebook: https://www.facebook.com/settings/?tab=ads

– Google: https://www.google.com/settings/ads/anonymous

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Your rights for data retention

You have the right to access the personal information that we hold about you and to ask for such information to be removed, deleted, or corrected. If you would like to uphold this right, please contact us through our contact information below. Unless we are notified otherwise, we will retain this information as stated above for our internal records.

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Everyone has the right to raise a complaint with the supervisory authority in the Member State where they live, the UK contact will be https://ico.org.uk/global/privacy-notice/how-you-can-contact-us/

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If you have any questions about anything contained in our privacy policy, please contact us by email wagyourtaildogtreats@gmail.com or in writing to

Wag Your Tail Ltd, The Dog House, Beccles Heliport, Benacre Road, Ellough NR34 7XD